Friday, August 8, 2008


Various locations around Chicago

Chocolate cupcake with vanilla buttercream frosting

Price: $3.78 for 6

Weight: 2 3/8 oz each (67g)

Value: $0.265/oz

Frosting The frosting is thick, slightly grainy and has a candy-like sweetness, though not overly sweet. Rating 8.5/10

Cake The chocolate cake has a nice flavor and a moist, soft crumb. Rating 8.5/10

That's right, Jewel the grocery store. We've all had grocery store birthday cake -- some are so sweet and overbearing that even those of us with the most dedicated sweet tooth can't finish even a single slice, and others are so tantalizingly good we keep going back to the fridge to sneak just one last slice, again and again. This cupcake is like the good birthday cake. I bought a pack of six, and they were gone in 24 hours. Cupcake purists might roll their eyes when I say this, but in my opinion this cupcake rates near some of the best. Actually, I have to admit I wasn't really all that surprised. There are certainly better cupcakes out there, but when you can get SIX really good cupcakes for the price of one very good cupcake, you have to wonder if what you're paying for at some of those fancier bakeries is worth it. Overall Rating 8.5/10.0


Anonymous said...

Jewel cupcakes just so happen to be my favorite. They are certainly not the boutique bakery type, but they do have the one thing that I judge all other cupcakes by. One of the most important factors for me is a very high frosting to cupcake ratio. This is why I prefer cupcakes over cakes in the first place. I cake has a very large uncovered surface area once it is sliced, whereas a cupcake allows for much more frosting per square centimeter. Jewel exploits this to the fullest. Thank you for this great blog as I will now have to explore outside of the Jewel cupcake realm.

Ellen D said...

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