Friday, August 22, 2008

Recap

The BCG Cupcake Portfolio Matrix


4 comments:

Beck said...

Now you're scaring me with the uber-graph. But I LOVE IT! The cupcakes are so funny.

Lemme get this straight - Dinkels is your "standard" and you rate Jewel above your standard? Meaning that when you crave a good cupcake, you'll go to Jewel over Dinks? gasp - but OK I'll keep an open mind.

Beth said...

I love cupcakes! This graph has gotten me in the mood to try out bakeries I didn't even know about. From one sweet tooth to another, thanks a ton for all your hard work. Is there a way for you to put the price of each cupcake up? Swirlz cupcakes are great, but way too expensive. $3 a cupcake is insane.

Justin said...

Beck, I know, I know. I'm almost ashamed about it. But as I sat there eating the Jewel cupcakes, one after another after another, I couldn't get over how good they were.

Beth, the prices are listed in each review. The chart now shows the label for price per ounce.

elbie said...

Just found your blog--thanks for doing everyone such a service. Awesome data representation in this graphic. Will have to try a cupcake from "the Jewels" again. I think I remember it having a fake whipped cream-tasting frosting, though. . .